Recently, according to the report of the National Automotive Association of Chile (ANAC), Great Wall Motor (GWM) sold 1,131 pickups in Chile in February 2022, with month-on-month growth of 38%, far beyond the competitors, with a market share of more than 19%, ranking first in the overall sales of pickups in the month.
GWM POER Pickup wins the Award of “Best Pickup of the Year” in Chile
GWM was introduced to Chile in 2007 and became the first Chinese automobile brand in Chile. GWM has taken root in the Chilean market for 15 years, and ended the dominance by the brands of Europe, America, Japan and South Korea, and achieved a breakthrough from zero to a leader. At the end of 2020, the GWM POER Pickup was successfully launched in Chile, making an important step in its globalization. On January 20th, 2021, the GWM POER Pickup, which was introduced to the market for only one month, won the authoritative award – “Best Pickup of the Year”, known as the famous list in the Chilean automobile industry, with the advantages of leading product strength and intelligent configuration. GWM pickup brand has made breakthroughs constantly and its sales volume keeps growing. The launch of GWM POER Pickup has further boosted GWM Pickup sales.
GWM has deepened the customer operation and continuously improved the brand attractiveness to the customer. Since 2019, GWM has joined hands with OXFORD Cycling (No.1 bicycle brand in Chile) to hold various events every year, such as Cycling Race around Chile, Mountain Extreme Downhill Race and Santo Domingo Enduro. The racing spirits of self-challenge, forging ahead and venturing beyond the limits raised the profile of GWM.
Brand Alliance of GWM with OXFORD Cycling brand
#POWERFUL MOMENT, an exclusive activity of owner voice collection developed by GWM, takes “I am a spokesperson for GWM” as the theme, inspires the comments from the owners to share the wonderful moments of life, strengthening the interaction between the brand and consumers.
Wonderful moments of #POWERFUL MOMENT
The active sharing of owners shows the product strength of GWM. The host of the well-known adventure program BICITANTES, also a fan of GWM POER, starts a mysterious adventure tour in Chile with the Pickup, and drives from Valdivia forests all the way north, demonstrating the safety strength of GWM.
The host of BICITANTES, the well-known adventure program
With the release of the market potential of GWM POER Pickup, GWM Pickup continues to flourish in Chile in 2022, speeding up the transformation of GWM into a global intelligent technology company.