Chinese pickup truck manufacturer: Great Wall Motors(GWM)

Great Wall Motor Co., Ltd. (hereinafter referred to as “Great Wall Motor”) is a world-famous SUV and pickup truck manufacturer. It was listed i…

Great Wall Motor Co., Ltd. (hereinafter referred to as “Great Wall Motor”) is a world-famous SUV and pickup truck manufacturer. It was listed in Hong Kong H shares and domestic A shares respectively in 2003 and 2011. By the end of 2020, its total assets had reached RMB 1540.11 billion.

It has five vehicle brands: Harvard, wey, Euler, tank and Great Wall pickup truck. Its products cover three categories: SUV, car and pickup truck. It has the independent supporting ability of core parts such as engine and transmission. It has more than 80 holding subsidiaries and nearly 70000 employees. On November 29, 2019, the beam automobile project was officially launched in Zhangjiagang City, Jiangsu Province. On June 20, 2020, the piling construction of Guangliang automobile Zhangjiagang plant began, and the overall project was smoothly promoted as planned.

Great Wall Motor Co., Ltd.
Great Wall Motor Co., Ltd.

Relying on world-leading R&D equipment and systems, GWM is capable of designing and developing SUVs, passenger cars and pickup series as well as powertrains. Moreover, GWM follows the “excessive investment” principle, enhancing effectiveness, and seeking industry leadership, laying a solid foundation for continuous independent innovation.

Great Wall Motor Co., Ltd.
Great Wall Motor Co., Ltd.

Global R&D Layout
With the China headquarters as the core, GWM global R&D layout covers Europe, Asia and North America. Overseas R&D centers have been set up in Japan, the United States, Germany, India, Austria and South Korea.

New Energy Technology
With ten years of experience in the electronic vehicle developing, GWM has constructed battery core, mechanism analysis, PACK and BMS trial-manufacture laboratories, as well as battery trial-manufacture workshops, test centers and analysis centers.

The Internet of Vehicles
In the Intelligent Connected Vehicle (ICV) industry, GWM is building an open platform for technological innovation in an effort to push forward the development of 5G, Internet of Things (IOT), autonomous drive, IOV, V2X and other key technologies, and accelerate the industrialization of generic technology.

Global Manufacturing Layout
GWM has created a “12+5” global manufacturing system. In China, following the manufacturing bases in Baoding, Xushui, Tianjin and Yongchuan in Chongqing, GWM is promoting major projects in Zhangjiagang, Shandong, Pinghu, Zhejiang and Taizhou at a steady pace. Globally, GWM owns KD factories in Ecuador, Malaysia, Tunisia and Bulgaria, and Russia Tula HAVAL factory which has been put into production in 2019.

Great Wall Motor Co., Ltd.

Domestic Sales Network
GWM has expanded service centers for different brands to all corners of China.

HAVAL operates more than 1,000 4S stores, over 200 showrooms, 1,500 dealerships and more than 2,000 outlets in China, reaching every province and 80% of the counties nationwide.

WEY has a diversified system of 4S stores, showrooms, etc., with 300 outlets covering major cities in China.

ORA has adopted the ORA Club, ORA Experience Center, ORA Smart Store and Store-in-Store within HAVAL/WEY outlets, expanding from the first- and second-tier cities to the third- and fourth-tier markets. The brand also cooperates with Chinese top e-commerce players to access the online market in addition to the offline market.

GWM Pickup is backed up by the most developed sales service system in the Chinese pickup industry accessible at more than 2,000 sales and service outlets. Currently, GWM Pickup is building pickup-only stores all over China to specifically serve its customers.

Great Wall Motor Co., Ltd.

Overseas Markets
As one of the first Chinese car manufacturers that went global and entered overseas markets, GWM has started exporting vehicles since 1998, mainly including SUVs and pickups. Now, GWM has 500 networks in over 60 countries, selling a total of 700,000 vehicles overseas. Currently, GWM has extended its geographic presence to Russia, South Africa, Australia, Central and South America, South Asia, the Middle East and Africa

Global Sales Service
Mainly arranged in the first- and second-tier cities in the key target markets, GWM’s sales and service outlets have positively affected neighboring areas. The location of the outlets is preferred in the core automobile trading center in the urban area. Positive brand awareness has given the outlets the air of high baseline and high standard. An image of reliable Chinese Automobile brand is thus established in global markets, paving the road for GWM brands.

After-Sales Service
GWM attaches great importance to the construction of after sales service networks in global markets. In such key markets as Australia and South Africa, GWM has established components centers to meet the needs of the after-sales market and improve customer satisfaction.

Over the years, GWM has been working with global industry giants to build the future community of the automotive industry.

GWM has developed strategic partnerships with well-known international suppliers including Continental, Bosch, Webasto, Ricardo, BorgWarner, ZF and Hella to seek integration of a community for the components and parts, strengthening the product quality.

Should you have any inquiries or suggestions, please inform us by filling in the fields listed below or send the following information to email We are committed to providing you an effective and timely response.

Add:No. 2266 South of Chaoyang Road Baoding city, Hebei Province 071000, P.R.China
Tel:0086 312 2196670

Supplier joining
Add:No. 2266 South of Chaoyang Road Baoding city, Hebei Province 071000, P.R.China
Tel:0086 312 2196893

We insist on the compliance values of integrity-based and honesty first. If any violation of laws / regulations, such as anti-commercial bribery, export control, economic sanction and anti-trust, and moral code, is found, you will always be welcome to make a complaint immediately to

In order to expedite the investigation process, please kindly specify the following information as much as you can:

1. Name of the object being reported;
2. Time, venue and detailed process of the incident;
3. Picture, video or other proofs;
(All the information of informers will be kept strictly confidential GWM)

关于作者: China Pickup Trucks



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